Video: Saving Your Business
The Real Story
82% of all Internet communication will be through videos by the end of 2020
Videos are shared more than text and graphics combined online +1200%
Increase purchase intent by 97%
Increase conversion by 80%
As featured in INC and Entrepreneur websites
No one will deal with a company they know nothing about. Anything online is suspect now, including email. We are suspicious of everything. Video increases the authority effect and trust factor.
That is why video has become so important. It is real. It shows your business and who you are without any filters. The anonymity of a website or the cold flatness of a graphic pale in comparison to the emotional impact of a video.
Start dealing with clients that are 70% of the way down the buying path when they actually contact you!
The three legs of the video business card stool are:
What you do (and why do I need this product?)
Why you do it (why is it better than others on the market?)
What problem do you solve for your potential client. (What do I risk by buying this solution?)
Imagine showing your business and yourself in the best possible light 24/7 for people beginning the journey towards working with your company. Instantaneous visibility and trust!
My name is Brian Geddes and my company Direct Ad Factory specializes in high quality videos to tell your business story.
The power of video is its ability to create emotion. Emotion is the foundation for any purchasing decision. We buy emotionally and rationalize the purchase logically afterwards.
Video is the most powerful generator of emotion available.
You don’t have a marketing/sales issue, you have a:
Showing yourself while showcasing your business helps make that human connection.
People will be 70% down the purchase path before they have even reached out to you because of your professionally produced video. Click below for your Secrets of Video for Business course!
About Direct Ad Factory
Our founder Brian Geddes has been working in digital marketing since the late 80’s.
With individual sales of 44 million in one year with digital ads he has mastered marketing online.
It is time to move online, do it with the guidance of an experienced been there and done that expert.
We collaborate on a multitude of different projects from video production, voiceover development to website design/implementation and social media campaigns.
We specialize in the digital realm with over 15 years in direct response online marketing. This hands-on experience allows my essential vision for a project to ensure our clients success.
Community connection is the driving force behind who I am and what I love. It’s not an easily defined skill, but you know it when you experience it. You might also feel its lack all too often. That missed opportunity, that person you didn't know you needed to know, the event that would have been a game changer if you'd heard it was happening. I have a pulse on the community and love to share this skill. Seeking links and associations is something that has always come naturally.
Colin’s voice has been tempered over years of sales and service roles with organizations such as Bell, Costco, ScotiaBank, and TD Insurance. He has provided voice-overs for brands such as: Ford, Hyundai, and Kia.
He has also been a guest lecturer for the School of Business at NSCC’s Kingstec Campus.
"I can truly say that Direct Ad Factory is a small marketing agency that delivers big results. I have been working with them for over 6 months during which they have proven over and over with their "think out of the box" mentality. Furthermore, Brian's unique sense of humour, makes our collaboration fun and delightful! Thanks, guys. Keep up the great work!"
Founder Girls Go Fly
"Prior to working with Direct Ad Factory, I was overwhelmed by the magnitude of all the different marketing tasks I was trying to accomplish as part of running our company. I don’t have to spend hours anymore searching for a visual and composing the accompanying text, or doubting whether it was even good work that I was doing. I don’t have to feel bad because I didn’t have time or didn’t remember creating a post on Facebook. All our marketing – ads, social media posts, newsletters, mail-outs, trade show booths, signage - is designed by professionals now. Nowadays we are much more present on social media with significantly increased engagement. All communication has been very productive and it is always great to see what ideas they have up their sleeves. Working with Direct Ad Factory gives me peace of mind and lets me focus on what I do best, while letting them work on what they do best."